Who knew liking the world cup was a hipster thing now?

Ever play spot the Europhile?

You'll have plenty of opportunities this weekend as the only athletic event noted on the hipster calendar returns. It may not be that big of a deal in Blairsville or Brunswick, but trendy, inside-the-perimeter types who typically disdain sports are all abuzz about the World Cup, which kicks off Friday.

"[W]hite people like the World Cup because it allows them to pretend they are European for a few weeks, and more importantly, it allows them to get drunk at odd hours," wrote Christian Lander on Stuff White People Like, a blog that satirizes Caucasian chic.

Moreover, "if the wrong kind of white people hate it, it must be good," Lander told the AJC.

People such as fictional propane salesman Hank Hill from rural Texas, who once said, "Soccer was invented by European ladies to keep them busy while their husbands did the cooking."

While in-town bar owners might welcome the bandwagon jumpers and their Velcro wallets, soccer fans who passionately follow the sport year-round would prefer they stick to pontificating about corporate excess.

"I'm actively trying to find a place to watch [the World Cup] where those people won't be," said Matt Gove, 39, of Grant Park. His soccer bona fides check out: Gove was a big fan of the Atlanta Chiefs, the city's first professional soccer franchise, which played outdoors and (briefly) inside the Omni before folding in 1981.

"I like to watch [soccer] with people who are genuine fans, who truly appreciate the sport," Gove told the AJC. "But most of the bars in town are going to be overrun with the pseudo fans."

This is like Irish people complaining about St. Patricks day or Hispanic people complaining about Cinco de Mayo. I am sure the bars are thrilled to have the business, but it does kind of put off some of the regulars.

When they did the yearly summer concert in Piedmont Park, we used to get to the bar early, drink lots, then go pass out until the influx of people had left the neighborhood.

That was easily the worst game I've watched this month.